Robin spent last Friday morning with some of Worcester’s Cultural and tourism organisations at a special round-table hosted by the Herefordshire and Worcestershire Chamber of Commerce.

He convened the meeting to talk about how local organisations can work together to promote the city and how they need a strategy to take advantage of transport improvements in the coming years to draw more people in. They also discussed marketing the city and the proposed bid for Heritage City status, which has been backed by the City Council and exciting plans for major cultural events.

The event was attended by a large number of bodies including:

Worcester BID

The University of Worcester

Worcester Cathedral

The Royal Worcester Porcelain Museum

The Elgar Birthplace Museum

Museums Worcestershire

The Tudor House Museum

Worcester City Council

They discussed the opportunities of the improving rail service to Worcester with the possibility of a two hour service to London by 2018 and the importance of linking in Worcestershire Parkway Station with the city’s existing attractions. They also noted investments in upgrading Worcester’s motorway junctions and the dualling of the Southern Link Road. All of these make Worcester easier to reach and increase its attractiveness for overseas as well as domestic visitors.

The conversation touched on the long running need for more hotel accommodation in the city and the huge success of the new Premier Inn at New Road. There was much discussion of the need for more bed and breakfast accommodation as well and the Chamber and the City Council agreed to arrange an event to promote this.

Given the recent inclusion of the city in a list of the top ten heritage locations in the country there was strong support for the Heritage City bid and a welcome for plans for a new cultural quarter in and around the Cathedral. Worcester’s Civil War history and its unique connections with the Magna Carta as the resting place of King John also featured strongly in the discussion. The organisations represented welcomed the recent improvements to the Cathedral plaza and reported substantially increased footfall over the Winter period compared to previous years.

Commenting on the event Robin said:

“I have always thought Worcester has a huge amount to offer and with so many tourists visiting nearby Stratford on Avon or the Cotswolds we need to do more to draw them into our wonderful city. It was great to hear that so many cultural and heritage organisations share my ambition and it was really encouraging to hear how footfall has been increasing in recent months.”

“I would be keen to keep working with all these organisations, the councils and the Chamber of Commerce to promote Worcester, to secure investment in a new hotel for the city and to make the most of the improving transport links I have campaigned for. At the start of 2016 Worcester is in an excellent place but we need to keep driving forwards to make the most of our opportunity.”


Notes to editors:

For more information on the Herefordshire and Worcestershire Chamber of Commerce see:

For more information on tourism in the County see:

For Robin’s New Year round-up with the latest developments on his various transport campaigns see:

For more information on the Heritage City bid see: