Local MP Robin Walker has welcomed the announcement this week that Worcester’s High Street has made the shortlist of the Great British High Street Awards.

Out of 240 entries from across the UK, Worcester High Street has made it down to the final 26 in the ‘Champion’ category which recognises the nation’s best high street.

Having got through to the final shortlist, Worcester is now one step closer to a chance to win up to £10,000 to spend in the community, and will receive on-the-ground support and events from the campaign street teams.

The GB High Street Awards profile celebrates Worcester as “a small city with a lot happening” and goes on to praise the “many large-scale festivals for literature, food, gin, music and beer, alongside community events such as Carnival and Pride” which attract visitors of all ages.

The final winner will be determined by a combination of judges’ scores and social media voting – the latter being weighted by the size of the town or city. Robin is encouraging as many people as possible to vote on Twitter, Facebook and Instagram using the hashtag #GBHSWorcester.

The news comes as Worcester has been ranked as the happiest city in Britain for the second year in a row, according to Provident’s Unbroken Britain survey. The survey also found Worcester to be the politest place in the UK, and ranked the Faithful City second in the ‘Safety,’ ‘Trust,’ and ‘Area Upkeep’ indices.

Commenting on the positive announcements, Robin said:

“It’s a fantastic achievement for our High Street to have successfully fought off such stiff competition to make the final shortlist and I’d like to thank everyone in Worcester who made this possible. In particular I would like to congratulate the Worcester BID for their stellar work, having been the driving force behind this campaign and many other initiatives to brighten our city’s streets and make us an even more attractive destination for visitors, including their valuable support for this summer’s Worcester Stands Tall sculpture trail.”

“I recently met with representatives from the Federation of Small Businesses to discuss how vital it is that we support our high street shops, and the support for Worcester so far in this awards process just goes to show the important role that high streets play in our lives and communities. I would encourage as many people as possible to support Worcester in these awards by using the #GBHSWorcester hashtag on social media to help get our great city over the finishing line.”

“It’s also great to hear that the Unbroken Britain survey has ranked us as the UK’s happiest city for the second consecutive year, although this will come as no surprise to those of us who have always known Worcester to be a vibrant, welcoming place.”


Notes to editors

For details of Worcester’s entry in the Great British High Street Awards, see https://thegreatbritishhighstreet.co.uk/high-street-of-the-year-awards/champion-finalist-worcester

For details of Provident’s Unbroken Britain survey, see: https://www.providentpersonalcredit.com/unbroken-britain-community-survey