Worcester’s MP, Robin Walker has welcomed positive news from Worcester Business Improvement District (BID) that Worcester bucked the national trend, and saw an increase in footfall during the busy Christmas retail period. Increasing footfall when most cities have faced a significant decline is a huge achievement for Worcester, which enjoyed a rise of 0.3% compared to last year, while cities across the country saw visitor numbers drop by -3.2% on average.

Visitor numbers peaked at nearly 2.4million during December, thanks to Worcester BID’s popular ‘Christmas in Worcester’ campaign, delivered in conjunction with partners Crowngate Shopping Centre, Cathedral Square and Worcester City Council. 

This festive campaign and other popular initiatives, such as late-night shopping and free and discounted parking, combined with a high-profile marketing campaign, enticed visitors from both near and far.

Phoebe Dawson, Chief Executive of Worcester BID, said:

“I’m thrilled that Worcester continues to defy the downward spiral that other high streets are sadly facing.”

“It’s undeniably a challenging time for businesses and consumers alike, but everyone is pulling together to come up with creative ways to ensure Worcester is an attractive place to visit and shop, and Worcester BID is delighted to support our hardworking traders.

“A lot of work goes on behind the scenes to market the city and its businesses both locally and nationally, and while we instinctively felt that the high street was flourishing, it’s incredibly rewarding to see these efforts reflected in the independent statistics.”

Much of the city’s recent success can be attributed to the excellent working relationship between Worcester BID and its major partners, Crowngate Shopping Centre, Cathedral Square and Worcester City Council.

Commenting on the above, Robin said:

“It is a testament to the hard work by the City’s retailers, the BID and local business community that during a difficult time for the High Street, Worcester has managed to increase footfall. We had a successful Small Business Saturday just before Christmas, where I toured the city centre with the BID, and visited several of the bespoke and unique shops the faithful city has to offer. Combined with the support from local businesses for the City’s famous Victorian Christmas Fayre, it was a fantastic festive trading period, and I would like to say a big thank you to all involved.”

“In my 8 years as Worcester’s MP, I have been a huge supporter of Worcester High Street and campaigned tirelessly for local business support, and business rates relief and retention. I will continue to meet with the BID, and other organisations, plus local businesses, and take up their concerns with my Ministerial colleagues where possible.”


Notes to Editors:

To read more about Robin’s support for Worcester’s High Street:


To read more about Worcester’s BID: